Augustin, 20 years old, a farmers son with a leg injury meaning that he cannot take on the family farm, sets himself up as a cobbler in his village, Brielles (35)
Henri, Augustin’s son and trained by a famous Parisian bootmaker, founds the company “Noël-Frères” alongside his younger brother Edouard. They set up their first workshop in Vitré (35)
The Popular Front introduces paid leave. This is the beginning of leisure in France. The Noël brothers launch their first cycling shoes.
Xavier, Edouard’s eldest son, assumes management of the company.
Launch of the Apollo, the famous model with 5 bands, which would go on to sell several million pairs.
Installation of the first manufacturing site in Tunisia, in Medjez-el-Bab. This is follows by the workshops in Rades in 1978 and in Sidi in 2007.
“Méfiez-vous d’un adversaire en Noël !” (‘Be careful making an enemy of Noël’) Noël is the 1st sports footwear brand to launch an advertising campaign via France’s largest media channel – television.
Patrick, Xavier’s second son, joins the family business. He commits the company to a strategy of external growth.
1992: In order to respond to decline of the Noël brand within the sports sector, the company diversifies and signs a licensing contract with English football brand “Umbro”.
The company acquires military footwear manufacturer “Argueyrolles”.
The company acquires Mary Isa, a company specialising in the sale of infant and children’s shoes via large specialist retailers.
The company aquires Babybotte, a company based in Pau and the leading French producer of baby shoes.
The family expands with Easy Peasy, a company specialising in slippers and eco-friendly accessories for children and their mums.
Within the scope of a strategic restructuring decision, the company refocuses its activity on children’s shoes, around the brands Noël Kids, Babybotte and Easy Peasy and its Mary Isa business.
Launch of the company’s new logo.
Tout commence dans un village
au portes de la Bretagne.
Le village Noël Kids est un lieu où le pacte des copains est loi. Ici, on court, on saute, on grimpe aux arbres et on trébuche sans se soucier de grandir. Il faut juste être bien accompagné.
Chez Noël Kids, nous prenons le jeu au sérieux. Nous croyons que bien grandir commence par bien marcher pour s'émerveiller et se sentir libre. Depuis 1927, nous transmettons notre univers et créons des chaussures au confort et à la légèreté inégalés. Plus qu'un chausseur, Noël Kids fait marcher l'imaginaire de votre enfant.